About

THE BRAND

Founded in 2004 by the costume designer and stylist for TV, music and theatre Olga Filatova-Kontrimiene, known for her bold and intellectual approach to fashion, 2RU2RA is where timeless design and powerful character meet.

The brand’s name, which translates from Lithuanian slang as "the most stupid of all the stupid", is our playful way of saying that we are totally cool with poking fun at ourselves. And at the same time, we are very serious in crafting bold statement pieces that shout your uniqueness and set you apart from the crowd.

Contemporary, timeless, bold, rebellious, clean, classic, minimalist, exclusive - this is what 2RU2RA is all about. All our pieces are of premium long-lasting quality, easy to style, mix, and match and are incredibly comfortable, functional, and versatile - making it hard not to fall in love with them.

Welcome to the 2RU2RA tribe!

THE CREATIVE

Olga Filatova-Kontrimiene is a renowned personal stylist and designer with an extensive portfolio of various theater, film, music, and TV projects in Lithuania and internationally. With decades of professional experience, she realized what was missing from a modern woman's wardrobe. Also, Olga has always been an admirer of minimalism and a huge fan of the colour black, its countless hues and expressive potential. All this inspired her to create 2RU2RA.

Since the brand‘s launch in 2004, 2RU2RA has continued to grow and evolve, yet certain things have never changed. Premium fabrics, lasting quality, timeless designs, and minimalistic shapes have always been Olga’s top priorities.

Through each 2RU2RA collection, Olga has continuously exploring black's infinite potential, experimenting with its textures, shades, and different applications to uncover its aesthetic depth.

As Creative Director, Olga’s main goal is to prove that fashion can be both super versatile yet totally unique at the same time, featuring extraordinary details, textures or other elements that turn each piece into a standout design - made for a bold personality, who seeks elevated contemporary wardrobe essentials.